Marketing Strategies

Social & Viral Marketing

Viral marketing refers to a technique in marketing a product or a service where users help in spreading the advertiser's message to other websites or the users create a scenario which can lead to multi-fold growth. Description: Viral in literal sense means anything which spreads fast (across users).There are two types of social marketing: Operational social marketing and strategic social marketing. Operational social marketing is used to change behavior, whereas strategic social marketing is used to form new policies and development strategies. 

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Internet Marketing

Internal Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales. Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something

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Point-of-Purchase (POP) Marketing.

A point of purchase (POP) is a term used by marketers and retailers when planning the placement of consumer products, such as product displays strategically placed in a grocery store aisle or advertised in a weekly flyer. Similar to this term is the point of sale (POS), which is the point at which a customer purchases and pays for products, such as on a website or at a store checkout. The POP is the area that surrounds the POS, where customers often encounter promotional activities or other products.

Conversational Marketing

Conversational marketing is a new, personalized approach to doing business online. It moves buyers through marketing and sales funnels by using the power of one at a time questions, a lot like a real-time conversation. In other words, it’s an automated conversation with your website visitors. You can ask them different questions based on their previous answers, so they can give you specific details about them. Conversational Marketing is effective because it builds relationships with customers through the experience of a conversation. Instead of asking people to go through lead capture forms and wait for a response.

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